Straight answers,
written down.
The questions I answer on calls every week: what things actually cost, when off-the-shelf is the better buy, and how to choose well. No pitch, no “it depends” without the numbers.
Pricing guide
How much does a custom booking system cost in the UK?
Real UK prices for a custom booking system, from the developer who built one. What drives the cost up, when off-the-shelf is the better answer, and what £2,500 to £8,000 actually buys.
6 min readHonest comparison
Custom vs off-the-shelf booking software: an honest comparison
When Fresha, Treatwell or Acuity is genuinely the right answer, when it quietly costs you more than a custom build, and how to tell which side you are on. Written by a developer who has built both ways.
5 min readPricing guide
How much does an app cost to build in the UK?
Straight numbers on UK app development costs for small businesses. Why agency quotes start at £30,000, what a single developer charges instead, and how to keep your build in the £2,500 to £8,000 range.
6 min readBuying guide
Choosing a PMS for an independent hotel: a manager’s guide
How to choose a property management system for an independent or boutique hotel, from someone who ran hotels on Opera, Rezlynx, Cloudbeds and Newbook for eight years, then built one.
7 min read